In this article, we revise
our tentative pricing model for Franklin Resources (NYSE: BEN) presented on
March 18, 2012. According to Yahoo.com “The firm provides its services to individuals,
institutions, pension plans, trusts, and partnerships. It manages, through its
subsidiary, separate client-focused equity, fixed income, and balanced
portfolios.” BEN
is a financial company and we analyzed it three years ago as a candidate for bankruptcy. (Unlike
Lehman Brothers, Freddie Mac, Fannie Mae and many other financial companies, Franklin
Resources has never been near the zero line of share price.) In March 2012, our
quantitative model, which foresaw the evolution at a five month horizon, signaled
a negative correction to BEN’s share price. We expected that the price would
likely fall in the second quarter of 2012 and then would stay at $105 in 2012Q2.
In February 2012, the monthly
closing (adjusted for splits and dividends) price was at the level of $117.07,
in March - $123.44, and in April - $124.91 (all reading are borrowed from finance.yahoo.com).
After a large negative correction in May the price fell to $106.28 and was $110
in June. Therefore, the prediction was strikingly accurate in time and size. The
revised model based on the monthly closing prices through October 2012 and
consumer price indices available for the same period, shows a possibility of a further
increase in the price at a four months horizon. The price is expected to rise
to $134 in January 2012 with the current (Nov. 23) level of $133.18. This means
that BEN’s price has reached its January’s level and may stall at the current
level. After a six month period of fast growth (from $106 to $133) and the above
market return (~20%) the probability of the growth extension into 2013 cannot be
high. One should not exclude that now is the best time to fix profit.

We presume that any
share price can be represented as a weighted sum of two consumer price indices
(not seasonally adjusted in our model) which may be leading the share price by
several months. Our model also
includes a linear time trend and an intercept in order to remove mean and trend
components from all involved time series.
The intuition behind our pricing model is obvious – we link a given
share to those goods and services which are produced/provided by the company.
In order to provide a dynamic reference we also introduce in the model some
relative and independent level of prices (also expressed by CPIs). Hence, one
needs two different CPIs to define the model. These CPIs we select from a big
set of 92 CPIs by minimizing the residual model error.

In March 2012, the
tentative model was driven by the consumer price index of food at home,

*FH*, leading the price by five months and the index of other goods and services, O, which led by nine months. In the revised model, the former index is replaced by the index of food without beverages,*FB*, which leads the share price by four months. Both food related indices are very close, as Figure 1 shows. The tentative and revised pricing models are as follows:
BEN(t) = -5.47

*F**H*(t-5) – 1.81*O*(t-9) – 59.55(t-2000) + 1327.36, February 2012
BEN(t) = -7.33

*F**B*(t-4) – 1.52*O*(t-9) – 69.58(t-2000) + 1536.22, October 2012
where

*t*is calendar time. The standard error between July 2003 and October 2012 is $7.36 ($7.55 in March).
Figure 2 depicts the observed and predicted monthly
closing prices since 2003 and also provides the high/low monthly prices, which
may serve as the estimates of uncertainty in the monthly price. (One can model the
monthly high or low price instead of the closing one.) At a four month horizon,
the price is expected to grow to the final level of $134. Figure 3 shows that BEN’s
price is currently very close to the predicted one.

Figure
1. The evolution of defining CPIs.

Figure 2. Observed and predicted BEN share prices
together with the high/low monthly prices.

Figure 3 . The standard model error.